Have we changed as consumers? Or is it that smart marketers have us believing that their brand offers the pie-in-the-sky solution and can't be beat. Larger companies with deep pockets have the ability to change peoples perceptions because they have the resources to do so. The small and medium size business simply can't promote and get their message out to have their side of the story heard. I don't think we've changed as a consumer, we still want convenience, we still want quality products, and of course we want them at competitive prices.

Examples in my life how i changed and why
I used to shop at GNC for my supplements, now i shop at Bulldog Nutrition and i get better prices, better service, money back, t-shirts, and shaker cups.
I used to purchase my chicken from Costco, now i purchase it from JW Foods. They cut and clean the chicken for me, air dry it individually, and freeze it. Best chicken that i've ever purchased! They also prepare my fresh, extra lean, double ground sirloin into 8 oz. vacuum packed portions at no extra cost. Try asking for that at Costco
My gym clothing would be purchased from Nike stores, Dick's Sporting Goods, or larger retail stores. Now i'm very happy to be wearing clothing from Sweat Collection. Their products are amazing, they support me as a fitness model, and it's a great partnership.
Try shopping locally and you'll see that you'll be treated better, offered better quality products and services, and you'll walk away much happier.
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